Six percent of U.S. consumers now identify as vegan, up from a measly 1 percent in 2014, according to a report compiled by GlobalData. The report, titled “Top Trends in Prepared Foods in 2017,” also found that 44 percent of Germans follow a low-meat diet, which is an increase from the 26 percent in 2014.
Among the six key trends impacting the prepared food industry identified in the report, are two that specifically focus on cutting back on animal products:
- “Go Meat-Free: Rising veganism and awareness of the impact of meat consumption are driving demand for meat-free products substitutes.”
- “Ethical Eating: Consumers connect ethical and sustainable lifestyles with wellbeing and wellness, creating demand for more ethical prepared foods.”
The report points out that because meat consumption is being tied to the negative effects on the environment, lab-grown meat may become the environmentally-friendly, cruelty-free option. Companies are promising to release cruelty-free cultured “chicken” by 2022.
While most consumers claim that don’t follow a specific diet, it’s evident there is a shift happening in response to health trends, according to the report. In addition to health concerns, consumers see an ethical and sustainable lifestyle as an important part of their wellbeing and wellness.
Though the report costs over $3,400, there is quite a wealth of information in the summary alone. Take a look for yourself!